Survey: 1 in 3 shoppers will order groceries online in 2017
The data reveals aggressive growth in consumer adoption of online for groceries in both 2016 and 2017.
Unata, a Canada-based provider of 1:1 digital solutions for grocers, reveals the top findings from its Annual 2017 Grocery eCommerce Forecast. The report, completed in partnership with Brick Meets Click, Barrington, Ill., surveyed over 500 U.S. consumers about online grocery shopping habits, intent and barriers in order to help retailers understand where to focus their efforts in 2017.
The data reveals aggressive growth in consumer adoption of online for groceries in both 2016 and 2017, and proves e-commerce is fundamental to a grocer’s business moving forward. Among the findings: