Printpack, an Atlanta-based supplier of flexible and specialty rigid packaging, announced its investment in digital printing technology, which will enable brand managers to create and produce customizable flexible packaging.

The digital press technology is well-suited for marketing campaigns, prototyping and emerging brands.

“Our digital press allows us to better serve the growing trend of mass customization in consumer goods marketing, and helps our customers stand out on the shelf in innovative ways. Brand managers and marketers can now be more nimble than ever in capitalizing on today’s fast-moving trends,” says Karen English, market development manager. “Niche and bourgeoning companies can now create packaging that takes advantage of today’s highest-quality graphics capabilities.”