Study ranks businesses based on generational foot traffic
If you’re a brand marketer, it’s never too early to start understanding what’s coming next.
Marketers have spent the past decade trying to figure out Millennials. Their purchase habits and brand loyalty are different; they want quality products at a moment’s notice; and they view mobile as an absolute necessity vs a luxury — contrary to their older counterparts.
Today, Millennials have come of age, and many have started families. As the bulk of the 18-35 demographic, they’re still a vitally important target for most brands. But, if you’re a brand marketer, it’s never too early to start understanding what’s coming next.
A study from InMarket, Venice, Calif., provides insight into the Gen Z demographic, the supergroup of digital natives born after 1995, who don’t know a world without the internet.