Crave Food Services will integrate Pippin’s technology and tools with their virtual farmers market.
Two East Coast foodtech companies seek to feed the growing consumer demand for local food and supply chain transparency through innovative solutions for retail and wholesale buyers.
That’s because Crave Food Services, a food system technology company based in Providence, R.I., acquired Pippin Foods, a New York-based company that provides grocers with technology and in-store marketing tools to promote local produce. Crave Food Services will integrate Pippin’s technology and tools with their virtual farmers market, WhatsGood, which connects consumers and wholesale purchasers to their local farmers, fishermen and artisans via web and mobile apps.