Cargill, Minneapolis, was named the exclusive producer of the Simply Essentials brand of premium Black Angus beef products. Cattle dedicated to the Overland Park, Kan., brand are fed a proprietary, flaxseed-based diet prior to harvest.

“Today’s consumers are more health conscious than ever, and our products achieve the perfect balance for them,” says Todd Henning, chief operating officer for Simply Essentials, Inc. “We are excited to bring our flax technology to the outstanding beef program at Cargill, working together to add innovative products to the beef category.”

The arrangement brings together Cargill’s experience in the protein industry with Simply Essentials’ new technology and perspective, using research and innovation to address consumer desires.

“Consumers care about their health, and Simply Essentials Black Angus beef products add value to the premium quality beef we love, balanced with proven, science- based results,” says Tom Windish, Cargill Protein’s president of retail. “We are thrilled for this opportunity to collaborate, providing consumers with additional, unique and innovative protein options they can enjoy at home with their families.”

Simply Essentials’ products include a variety of roasts, steaks and ground beef available in select locations nationwide.