The new labels are designed to help consumers better navigate the specialty cheese case.
Emmi Roth, Fitchburg, Wis., introduced a new look for its Roth brand of specialty cheeses from Wisconsin. The new labels are designed to help consumers better navigate the specialty cheese case and help them learn more ways to incorporate cheese into everyday cooking and entertaining.
Each cheese’s label features unique usage suggestions, such as “Add to a sandwich” or “Melt over nachos;” pairing ideas, like “Pairs well with lager or fruit;” as well as tasting notes like “Mild & Buttery” or “Spicy & Creamy” to help consumers understand their cheese selections.