Research suggests one look could determine power of produce at retail
One of the study’s top findings explores that while price remains an important factor in produce selection, appearance easily dominates.
Produce, a category that outpaces total store sales at $63 billion, increased in dollars 3.3% and grew in volume 2.6% over the 52 weeks ending March 19, according to “Power of Produce 2017,” produced by the Food Marketing Institute (FMI), Arlington, Va. This report identified the catalysts for growth and increased trips as primarily due to produce purchases among Millennial shoppers and purchases of more value-added, organic and branded items.
The analysis, conducted by 210 Analytics, San Antonio, Texas, and supported by data from IRI, Chicago, and Nielsen, New York, reveals strategies for food retailers to consider as they bolster their produce merchandising and marketing programs. One of the study’s top findings explores that while price remains an important factor in produce selection, appearance easily dominates. In fact, 58% of impulse produce purchases are a result of eye-catching displays.