The new corporate brand was heavily influenced by the company’s core values—commit, adapt, grow and succeed.
Choptank Transport, Preston, Md., launched a new brand strategy and logo design to align with its recent growth and technology-driven logistics services.
“Choptank has grown over the years, and we are not the same company we were when we first opened our doors. We need to let the industry know who we are today – rated as a top 3PL, with sophisticated logistics technology, real-time tracking capabilities and highly trained sales and logistics professionals,” says Geoff Turner, president and CEO. “Our new logo and brand strategy directly reflects our company’s evolution and fast adoption of leading-edge technologies.”