Acosta survey: 43% of Millennials shop frozen more frequently
26% of total U.S. grocery shoppers are shopping in the frozen foods department more frequently than last year.
From frozen desserts to appetizers and meals, the frozen section in U.S. grocery stores has the ability to be a one-stop shop for on-the-go consumers. In fact, 26% of total U.S. grocery shoppers are shopping in the frozen foods department more frequently than last year, and it's being led by Millennials and households with children, according to The Future of Frozen, produced by Acosta Sales & Marketing, Jacksonville, Fla.
"Frozen food is certainly its own umbrella category, but its versatility allows it to span multiple mealtime occasions, which is why there has been a lot of room for growth and innovation across items and brands," says Colin Stewart, senior vice president. "Competition in the category is heating up, as fast-paced Millennials, who often take greater interest in the health benefits of food than older generations, look to frozen as a way to eat well in a convenient and hassle-free manner."
The battle of fresh vs. frozen
Fresh foods continue to reign supreme in the grocery store, but attitudes toward frozen products might be thawing out, as the category is starting to prove itself as stiff competition for the store perimeter.