New Castello packaging conveys strength indicators of cheese taste, texture, smell
Arla Foods’ Castello cheese brand introduced new products and packaging.
Castello Gouda is a mild and creamy cheese designed to elevate any cheese board, recipe or occasion. Each 8-ounce package of 12 offers a suggested retail price of $5.99.
Castello Edam offers a slightly salty, nutty flavor, a relatively low fat content and is an ideal addition to pastas and burgers. The 7-ounce package of 12 offers a suggested retail price of $5.99.
Castello Muenster is a smooth, soft cheese with a mild flavor and classic orange rind, elevating even the simplest of dishes. A 7-ounce package of 12 delivers a suggested retail price of $5.99.
The new packaging conveys an opportunity to differentiate on the shelf through brand package design, while introducing the new strength indicators, which help consumers navigate the category and feel confident in purchasing their favorite cheese or trying a new cheese.
Castello strength indicators represent the intensity of the taste experience based on the combination of each cheese’s taste, texture and smell. The number increases as the intensity of the taste experience increases.
Castello is available nationwide with distribution across most major retailers, including Walmart, Publix, Meijer, Kroger, Safeway, ShopRite and more.