Scanbuy, Kezzler partnership brings IoP packaging to CPG industry
The breakthrough technology uses SmartLabel QR codes to provide product traceability, supply chain optimization and robust marketing insights.
Scanbuy, Inc., a New York-based provider of advanced QR code mobile technology services that include SmartLabel capabilities, and Kezzler, a Boston-based business services company for product serialization, tracking and tracing announced a strategic partnership that will bring Internet of Packaging (IoP) to SmartLabel.
The breakthrough technology uses SmartLabel QR codes to provide product traceability, supply chain optimization and robust marketing insights. IoP enables product serialization on a mass scale, giving every product a unique identity in the connected world.