The food industry has been under a microscope, with consumers demanding not only transparent nutrition labels, but also transparent food production. Becoming a brand identified as “transparent” and “honest” oftentimes relies on the quality of work done at the manufacturing plant. Defining success at the plant level ultimately boils down to the relentless pursuit of constant and never-ending improvement.
In the rapidly evolving food industry, informed consumers interested in healthy, artisanal and convenient food are more frequently driving the latest manufacturing methods. Although encouraging the industry to grow by great strides, this also comes with its own set of challenges, and many brands have had to identify how to serve shoppers without becoming reactive.