Better-for-you claims continue to be on-trend, having increased market penetration from 42% in 2012 to 49% in 2017 YTD.
The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. More conscious than ever about making responsible food choices, four in 10 U.S. and UK consumers increased their consumption of "healthy foods," seven in 10 want to know and understand the ingredient list, one in five in the United States are most influenced by "real" ingredients and ethical claims on packaging are top of mind, according to a study produced by Innova Market Insights, The Netherlands. In response, better-for-you claims continue to be on-trend, having increased market penetration from 42% in 2012 to 49% in 2017 YTD.
"Today's consumer displays a high level of mindfulness about well-being and the environment," says Lu Ann Williams, director of innovation. "So, it is no surprise that consumers are becoming increasingly mindful in their food choices, wanting to know what is in their foods in order to make decisions about health, sustainability and ethical issues."