Chobani unveils major brand evolution, introduces new regional brand
The brand evolution shapes everything from the brand's packaging, website and campaigns to its cafés and more.
Chobani, LLC, Norwich, N.Y., unveiled a major brand evolution in celebration of its 10th anniversary with new wordmark, packaging design and new product introductions.
"We make yogurt, but our business is wellness—for the fans who enjoy our products to the communities we operate in," says Peter McGuinness, chief marketing and commercial officer. "As we approached 10 years as a national brand, we spent the past 10 years focusing on the impact our company can and does have on communities across America, using food as a force for good. That's framing how we're looking at the next decade, and our new packaging is the first glimpse into that. It's a beautiful translation of our brand and our purpose that moves us closer to becoming a food-focused wellness company."