NPD Group reveals food, beverage industry predictions for 2018
These new realities reflect consumers’ changing demands that will force marketers to re-align how they remain relevant.
Chicago-based NPD Group released its 2018 predictions for the food and beverage industry.
Restaurants continued to struggle with flat-to-declining traffic, and retailers faced stalled growth. Amazon made a big entry to the food world with its purchase of Whole Foods, and meal delivery kits took new steps with Albertson’s acquisition of Plated. These new realities reflect consumers’ changing demands that will force marketers to re-align how they remain relevant. Here are a few changes the industry can expect to experience in the New Year.