Study: 76% of shoppers visit more than 1 retailer a week
The report provides an overview of this growing grocery trend, including key motivators such as price, quality, availability and convenience.
Whether in store or online, shoppers like to have options with where they purchase their everyday groceries and supplies. And, shopping and hopping from store to store go hand-in-hand for today’s consumers, according to new research and insights from Acosta, Jacksonville, Fla.
In fact, the study, "Trip Drivers: Top Influencers Driving Shopper Traffic," shows that 76% of weekly shoppers visit more than one retailer each week for groceries, and 67% of those shoppers visit approximately 2-3 retailers a week.