siggi's, New York, launched 4% No Added Sugar Yogurt, available in Banana & Cinnamon and Peach & Mango.

"We have always been at the forefront of reducing sugar in yogurt, and we are constantly pushing ourselves to use even less sugar while still making delicious yogurt with no strange additives," says Siggi Hilmarsson, founder. "We understand that consumers today more than ever want less sugar. For example, in a recent survey we conducted, over 80% of participants noted that they are actively trying to reduce their sugar consumption. Our hope in launching this no added sugar line of skyr is to provide everyone with a tasty new yogurt that takes one step further in sugar reduction. We're excited about it and hope our fans are too."

siggi's whole-milk no sugar added skyr is available nationwide for a suggested retail price of $1.69.