Grainful unveils new frozen entrées, packaging through Chobani’s Food Incubator program
Grainful, Ithaca, N.Y., unveiled new product reformulations, an updated look and feel and new packaging for its frozen entrée product line through Chobani’s Food Incubator program.
Grainful improved its frozen entrées based on consumer feedback by incorporating a new gluten-free grain blend of whole oats, quinoa and sorghum and layering on even more vegetables, proteins and bold sauces. Grainful also transitioned to using a bowl in the packaging to improve the eating experience. The packaging, created by Love & The Machine, Chicago, showcases the whole grain-based dishes front and center. Surrounding the bowls are vivid colors and custom illustrations.