Research reveals fresh meat, plant-based meat alternatives on the rise
81% of Millennials, 74% of Gen X, 66% of Boomers and 50% of Silents said protein content is extremely or very influential when making grocery store purchases.
Generations view protein differently, with older generations more concerned about the health benefits of protein and younger generations caring about exercise recovery and feeling full, according to research conducted by Acosta, Jacksonville, Fla.
In fact, 81% of Millennials, 74% of Gen X, 66% of Boomers and 50% of Silents said protein content is extremely or very influential when making grocery store purchases, outlines the report, 2018 Progressing Protein Palates.