Maxwell Chase, an Atlanta-based division of CSP Technologies, Inc., debuted SeaWell seafood trays, what is dubbed as the first-of-its-kind active packaging solution that significantly extends the shelf life of seafood.

The patent-pending SeaWell seafood trays feature integrated absorbent technology incorporated into wells at the bottom of trays to absorb excess fluids. This innovative technology reduces exposure to fluids and lessens potential damage to seafood products. The packaging system also increases freshness and visual appeal, absorbs odors and enhances safety.

Available in a signature blue color and a variety of sizes for various capacities, SeaWell trays are said to significantly extend shelf life for fresh seafood, in many cases by up to 50% or greater.

Automation-friendly for high-speed production environments, the trays offer clear visibility of the packed product, promoting the exchange of authentic product and representing a “case-to-cook” solution for easy execution in industrial kitchens.

“Quite simply, the new SeaWell seafood trays have the potential to revolutionize the seafood industry,” says Neal Watson, general manager. “They represent a game-changing technological breakthrough offering superior product protection for customers’ high-value seafood products. The result is extended market reach, enhanced brand recognition and improved consumer experiences.”