E-commerce has brought many benefits to the B2B foodservice industry, including convenient self-service ordering processes, lower overhead costs and more efficient operations, to name a few. But, cloud-based e-commerce can also improve customer loyalty by providing customer portals with rich self-service features that drive operational efficiencies.
The ability to quickly accommodate for buyer demand is now more crucial than ever, as competitors and advances in technology raise the standards across the industry. With buyers expecting 24/7 access, suppliers need to be always-on and integrate sales capabilities and customer service into a seamless experience.