Cabot Creamery relaunches shredded cheese line with new look, flavors
The visual update and expanded variety are geared toward growing share in the dairy case.
Cabot Creamery Co-operative, Cabot, Vt., re-launched its shredded cheese line to include new Bacon Cheddar, Fiery Jack, Mac & Cheese, Rustic Pizza, 5 Cheese Italian and Two State Farmers’ New York & Vermont Cheddar Blend varieties in new packaging.
“The visual update along with expanded variety will help our outstanding cheese grow share in the dairy case and return greater profits to our farm family owners,” says Ed Townley, chief executive officer.
Cabot’s new shredded cheeses are available in stores in the Northeast, with expanded distribution rolling out throughout 2018.