Study reveals price is key factor in selecting grocery destination
When it comes to the type of offers U.S. shoppers like, the most popular is percent off (65%), followed by coupons (42%).
Price trumps every other consideration when consumers are deciding where to shop, with 71% of respondents naming price as a key factor in selecting a grocery destination, according to a study released by Revionics, Austin, Texas.
Today’s price-savvy shoppers want the best deal, and 34% report searching for coupons or promotions in store before making a purchase. While 54% say they compare prices online across different retailers, they do generally expect to see different prices online vs. in store. But, when it comes to grocery, 69% (75% U.S. respondents) said they expect in-store prices to be the same or lower than those available online.