Companies can operate in both types, however, the appeal of each type is distinct as to the needs and problems associated with the in-store experience.
Total grocery sales are projected to climb from under 5% at the end of 2017 to over 8% by the end of 2022, according to Brick Meets Click, Barrington, Ill. From a compound annual growth rate (CAGR) perspective, online grocery sales will grow 13% as compared to 1.3% for in-store sales (excluding the effects of inflation).
Brick Meets Click developed a forecasting model that incorporates market, competitor and shopper elements from its grocery insights platform GroceryIP. All departments sold by brick-and-mortar grocers across fresh and packaged goods are included in the scope of this forecast; pharmacy is excluded.