• Brand owners are anticipating more demand for new packaging and new packaging formats, and expect proliferations of new “sub-brands.”
Product positioning, marketing, the economy, taste trends, business and consumer spending and the direction of the consumer packaged goods (CPG) sector all impact the future of packaging trends, according to insights released by L.E.K. Consulting, Boston, Mass.
The survey interviewed 200-plus brand managers and other packaging decision-makers at CPG companies and identified several key insights.