Study: Most Americans don’t intend to grocery shop online
Just 33% of American adults surveyed have purchased products online before.
Most Americans haven't purchased food and beverage products online, and many don't intend to, according to a study released by Morning Consult, Washington, D.C.
The report, “Consumer Trends in The Food and Beverage Industry,” looks at consumer habits when it comes to shopping for food and beverage products online, determines the most effective terms for product labeling and reveals the impact of brand name on consumer choices.