Chef’d, Smithfield Foods partnership brings subscription-based meal kits to retail outlets
Chef’d, El Segundo, Calif., partnered with Smithfield Foods, Smithfield, Va., to make its subscription-based, ready-to-cook meal kits available at grocery stores nationwide.
Each kit features pre-portioned ingredients, including fresh herbs, leafy greens and USDA Choice proteins. In-store Chef’d meal kits are designed for convenience, with total prep-to-plate times of 10-30 minutes and 1- to 2-minute pan clean up.
“Meal kits are the fastest growing channel across the entire food industry,” says Sean Butler, senior vice president of retail at Chef’d. “The expansion of Chef’d into retail enables us to serve the large group of shoppers who have never tried a meal kit, but are eager for non-subscription solutions. Our goal is to give more shoppers more meals in more places to help them eat better, save time and explore new flavors.”
The company’s in-store offerings feature elevated versions of weeknight dinner classics, such as 20 Clove Garlic Chicken with Mashed Purple Potatoes and Spinach; Weeknight Chicken Pad Thai with Carrots and Sugar Snap Peas; and Black Truffle Butter Sirloin Steaks with Roasted Garlic Potatoes and Asparagus.
“Chef'd looks forward to rapid expansion in the coming months. As the market leader in the industry, we are dedicated to investing in new technology to continue to enhance the at-home cooking experience and to provide greater value to our customers,” says Kyle Ransford, chief executive officer of Chef’d.
The in-store meal kits serve two or more, and are sold in more than a dozen retailers in 27 states, including Costco, Harris Teeter, Tops, Hy-vee, Weis and Gelson’s Markets for a suggested retail price of $14.99.