Survey finds shoppers want to know more details about their grocery products than what’s on the label
These survey findings underscore the importance of a new digital tool known as SmartLabel.
More than seven in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels, according to a survey released by Grocery Manufacturers Association (GMA), Washington, D.C., and Food Marketing Institute (FMI), Arlington, Va. These shoppers want to go beyond the ingredients listed on the label to get information on what the ingredients do and why they are in the product.
These survey findings underscore the importance of a new digital tool known asSmartLabel, which gives consumers access to more product information than could ever fit on a traditional package label.