Study: All-day breakfast inspires new culinary food trends
The percent of U.S. adults who agree that breakfast is the most important meal a day has notched down somewhat from 57% in 2007 to 52% in 2017.
Restaurants nationwide are catering to consumers' free-form dining habits with menus adaptable across mealtimes, according to Packaged Facts, Rockville, Md.
"This is an age of all-day breakfast selections that can shape-shift their way through the day, multi-purposing for breakfast, lunch, post-work drinks and takeout, dinner and midnight snacks," says David Sprinkle, research director. "Breakfast food menus and retail products can appeal to all budgets, all levels of appetite and all food preferences and dietary requirements."