Study reveals 62% increase in plant-based product claims
The dairy alternatives category was largely pioneered by and continues to be led by beverages.
Plant-based product claims have increased by 62% globally (CAGR, 2013-2017) with growth occurring on platforms such as plant proteins, active botanicals, sweeteners, herbs and seasonings and coloring foodstuffs, according to a report published by Innova Market Insights, The Netherlands.
"The dairy alternatives market has been a particular beneficiary of this trend," says Lu Ann Williams, director of innovation. "With the growing availability and promotion of plant-based options to traditional dairy lines, specifically milk beverages and cultured products such as yogurt, frozen desserts and ice cream."