US Foods Holding Corp., Rosemont, Ill., announced that its entire line of Metro Deli, Rykoff Sexton, Chef’s Line and Stock Yards exclusive brand products will be produced with clean label profiles as part of the company’s Unpronounceable List initiative. This initiative is aimed at producing products with simple, more recognizable ingredients by avoiding, removing or replacing ingredients and food additives found on the company’s new Unpronounceables List.
The company’s Unpronounceables List includes more than 80 ingredients the company will avoid using in more than 1,000 of its exclusive brand products. Product ingredient labels across the four brands will now be free of ingredients such as artificial flavors, artificial (FD&C) colors, high-fructose corn syrup, disodium guanylate, sodium benzoate and monosodium glutamate.
The Unpronounceables List initiative builds on the company’s Great Food. Made Easy. strategy, committed to helping independent restaurant operators “make it” with versatile and innovative menu options to meet evolving diner preferences.
“Forty-six percent of Millennials would be more likely to buy a product with no artificial ingredients, and we see this demand for simple, ‘back to the basics’ ingredients extending into the choices consumers make when dining out,” says Stacie Sopinka, senior vice president, innovation and quality. “As diners increasingly make less-is-more food choices, we will continue to streamline and simplify our products by removing or replacing certain ingredients with preferred alternatives, so what’s left is simply good food.”