Research reveals convenience is key for U.S. diners
Convenient meal solutions grew across almost every category and generation.
Across the United States, 85% of diners decide what to eat for dinner the same day the meal occurs, so it may not come as a surprise that compared to 2015, convenient meal solutions grew across almost every category and generation, according to research released by Acosta, Jacksonville, Fla., and Technomic, Chicago.
The study, “The Why? Behind The Dine,” explores the most recent dining developments and motivators changing the way diners engage with foodservice.