Skidmore Studio, Detroit, Mich., announced a new branding and packaging design for the newly launched Inspired Organics (iO) brand.

“Inspired Organics came to us wanting shoppers to see and know how they were different from any other organic brand,” says Kacha Azema, executive creative director at Skidmore. “Our brand strategy is a result of researched logistics behind what catches a shoppers’ eye and will ultimately make iO who they grab of the shelf. I can confidently say this brand and packaging will set them apart.”

To stand out among the crowded organic market, Skidmore crafted brand strategy, messaging and design that resonates with today’s grocery shoppers. Dressed in bright colors and a playful, custom font, each iO product is united throughout every aisle and store.