Survey shows U.S. chicken consumption remains strong
The majority of consumers (89%) want more information about the chicken they buy and eat, and 57% would look for that information on the product package.
U.S. chicken consumption remains high, and consumers are hungry for more information about the chicken they purchase, according to a survey commissioned by the National Chicken Council (NCC), Washington, D.C.
The survey was conducted online by ORC International, Princeton, N.J., among 1,004 adults from June 4-7.
In the two weeks leading up to the survey, 86% of consumers ate a chicken meal or snack purchased from a supermarket, while 68% ate a chicken meal or snack from a foodservice establishment. Both supermarket and foodservice establishment consumption numbers increased, 2.3% and 1.5% respectively, and are at parity with those seen in 2016.
Consumers will buy more chicken if given useful information