Study reveals 34% of shoppers return online food & beverage purchases because of packaging
The study says 47% of shoppers expect the product image to match the product packaging that arrives on their doorstep.
Esko, Belgium, alongside sister companies Pantone, Carlstadt, N.J.; X-Rite, Inc., Grand Rapids, Mich.; and AVT, Inc., Sandy Springs, Ga., released a new study highlighting what primary shoppers want from food and beverage packaging.
The study, "Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage," outlines how brand and marketing managers, design leaders, packaging professionals and tech leaders can gain knowledge of shopper's preferences in packaging. With this knowledge they can better optimize, evolve and connect packaging through technology platforms that support end-to-end packaging value chain and leverage packaging as an enabler for product innovation.