Study: 46% of CPG growth comes from small companies
In 2017, pricing grew by 1.4% and volume declined by 0.2%.
U.S. consumer packaged goods (CPG) companies experienced growth in 2017, according to a study produced by Information Resources, Inc. (IRI), Chicago, and The Boston Consulting Group (BCG), Boston.
Growth in measured channels, defined as multi-outlet and convenience (MULOC) retailers—food, drug, mass, Walmart, club (excluding Costco), dollar, military, and convenience outlets—continued to decline, dropping from 1.5% to 1.2% over the past year. Moreover, sales volumes in measured channels declined for the first time since IRI and BCG first started conducting this annual study in 2012. And, most mid-size and large companies saw their sales decline as well, as small companies continued to increase their share of the market.