The frozen food category is uniquely challenging for both brands and retailers. As consumers become more demanding in their food choices, frozen food processors must stay ahead of the dynamic shifts—those that are currently driving category changes, as well as those expected to make waves in the months to come. Among those challenges? The fight for shelf space between large national consumer packaged goods (CPG) leaders and the more modern challenger food brands.
However, the recent “frozen frenzy” will inevitably wane and crest. Notably, a study presented by Information Resources, Inc., Chicago, and Boston Consulting Group, Boston, documented that 46% of the growth of the food/beverage sector is coming from small companies. Indeed, these are the brands that bring authenticity and inspiration to the frozen food aisle.