Foster Farms debuts QR code virtual assistant in fresh chicken case
DORI is accessible via smartphones wherever Foster Farms fresh chicken is sold.
Foster Farms, Livingston, Calif., introduced DORI, a new, interactive on-package QR code designed to make shopping for chicken easier.
Found on all Foster Farms fresh chicken lines, including Fresh and Natural, Simply Raised and Organic products, DORI connects consumers to exclusive savings, more than 500 fresh chicken recipes, a guide to poultry labeling terms and more. DORI is accessible via smartphones wherever Foster Farms fresh chicken is sold.