Green Giant debuts new packaging with artwork from St. Jude Children’s Research Hospital patients
As part of its partnership, Green Giant worked with patients to create drawings of vegetables.
B&G Foods, Inc., Parsippany, N.J., partnered with St. Jude Children’s Research Hospital, Memphis, Tenn., to feature artwork from two young patients on 1 million bags of limited-edition Green Giant Veggie Tots.
As part of its partnership, Green Giant worked with patients to create drawings of vegetables. Artwork by Addy, age 4, and Bailey, age 13, is featured on the new packaging that will be available in grocery stores nationwide this fall.
"We’re proud to bring our partnership with St. Jude to the freezer aisle in such a big way by featuring patient artwork and compelling stories on our new limited-edition Green Giant Veggie Tots packaging," says Jordan Greenberg, vice president and general manager, Green Giant. "It was important for us to release this timed to September and Childhood Cancer Awareness Month to bring awareness of the important work being done by St. Jude to help children and families.”