B&G Foods, Inc., Parsippany, N.J., introducing two new varieties of its Green Giant Veggie Tots—Corn and Cauliflower & Sweet Potato.
The brand also added two new varieties to its Riced Veggies Line – Cauliflower Risotto Medley and Cauliflower with Lemon & Garlic – and expanded its Mashed Cauliflower line with a new Broccoli & Cheese variety.
“Last fall, we were blown away by the immediate success and level of consumer demand for Green Giant Riced Veggies, Green Giant Veggie Tots and Green Giant Mashed Cauliflower,” says Jordan Greenberg, vice president and general manager. “We’ve put a lot of consideration into the varieties we are introducing to expand the line, and cannot wait for consumers to try our new items. Whether consumers are using the new Green Giant Cauliflower with Lemon & Garlic Riced Veggies as a meal ingredient or popping the new Green Giant Veggie Tots into the oven as a quick after-school snack, there’s truly something to please everyone.”