Dole, Safeway Fresh Foods partner to expand fresh vegetable offerings
The new product lines are expected to hit stores in 2019.
Dole Food Co., Westlake Village, Calif., entered into a partnership with Safeway Fresh Foods, Vineland, N.J., to expand Dole’s product line to include new fresh fruits and vegetables.
“Through our collaboration, Dole Fresh Vegetables will expand our portfolio of offerings to include items such as a full line of ready-to-eat salads, snacks, fresh-cut platters, value-added vegetables and many other possibilities,” says Michael Solomon, president of Dole Fresh Vegetables. “Safeway brings a tremendous strength in production that greatly complements Dole’s innovation strategy and product sales and marketing. There is a great synergy between our companies, which will ultimately benefit our customers and consumers with new products that are being developed to satisfy needs not being met by current products in the marketplace.”