Category management tool delivers insight into specific product attributes
Chicago-based Label Insight introduced Explore Plus for Category Management, which enables Label Insight's high-order attribute data, images and unmasked information on private brand products to be combined with market measurement tools to deliver insights on specific product attributes. As a result, category managers can identify growth opportunities, discover attribute-driven category insights and create a strategy focused on category-specific trends.
Explore Plus makes even the largest set of on-package, off-package and derived product attributes visible, including unmasked private label product information, available for export via download or API. The platform features a unique Compare Tool, which allows for multiple products and attributes to be reviewed side-by-side. And, with high-quality images of the packaging in-line to the data, users can see how attributes are activated in marketing and physical packaging in one interface.