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New Retail Products

Vegetable meal bowls

Green Giant vegetable meal bowls
November 7, 2018

Green Giant Fresh, Salinas, Calif., expanded its fresh vegetable offerings with new Vegetable Meal Bowls.

Each bowl includes a 100% fresh vegetable base, inspired by the company's Cauliflower Crumbles line and Vegetable Noodle line, with unique sauces and seasoning packets, ranging from sweet and tangy to zesty and savory.

Some varieties are vegan-friendly, but all are gluten-free and packaged in a microwave-safe container.

The line includes:

Buddha Bowl. Features crumbled sweet potato, cauliflower, Brussels sprouts, broccoli, roasted chickpeas and tahini sauce.

Burrito Bowl. Contains crumbled cauliflower and ancho-chipotle pepper black bean sauce.

"Fried Rice" Bowl. Features crumbled cauliflower, carrots, onions, broccoli and teriyaki sauce. Microwave with an egg to enhance the fried flavor.

Pad Thai Bowl. Features carrot noodles with peanut-flavored sunflower butter sauce.

Ramen Bowl. Contains butternut noodles, crumbled cauliflower, carrots, onions, broccoli, roasted edamame and ramen seasoning.

Rancheros Bowl. Features crumbled sweet potato, cauliflower, kale and green chili sauce. Add an egg for a breakfast option.

"Whether on-the-go or limited for time, there's no reason to forego nutrition or flavor, and that's why we continue to explore new ways to encourage balanced and vegetable-based eating with our growing product offering of fresh vegetables," says Jaime Strachan, chief executive officer. "We were the first to create Cauliflower Crumbles as a rice substitute, and we are proud to bring our new Vegetable Meal Bowl line to consumers as another way to enjoy our high-quality fresh vegetables."

Green Giant Vegetable Meal Bowls are available in the refrigerated produce section at grocers nationwide for a suggested retail price of $3.99 per bowl.

KEYWORDS: Green Giant Green Giant Fresh produce refrigerated breakfast refrigerated meal kits refrigerated meals vegetable meals

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