The Honest Stand will use the funds to provide working capital and sales and marketing resources to support growth.
The Honest Stand, Denver, Colo., announced the completion of a $1 million seed round with The Giorgi Cos., Inc. (TGCI), Berks County, Pa. The Honest Stand will use the funds to provide working capital and sales and marketing resources to support growth.
“As a 90-year-old company in the agricultural and retail space, we are very clear on the consumer trends that are driving and transforming grocery,” says Brian Loiseau, senior vice president of sales, marketing and business development for TGCI’s foods division. “[Co-founders] Alex [Carone] and Jeremy [Day] are passionate and talented young entrepreneurs who have tremendous energy and a strong sense of purpose. Building a new food brand is very hard work. We have no doubt that this team has the discipline, drive and commitment to quality to build a trusted national brand among rising plant-based consumers.”