St. Benoit Creamery unveils brand refresh
The new look features a simplified version of the St. Benoit “green” logo, with better legibility and visibility.
St. Benoit Creamery, Sonoma, Calif., unveiled an updated and refreshed look for its line of organic yogurts and milk. The evolution of the brand includes its philosophy of “REAL FOOD, REAL GOOD,” reflecting the line’s key attributes—organic, pasture-raised, Jersey cow’s milk and California-inspired.
Beginning in November, consumers will start seeing the streamlined logo and updated labels on store shelves. The new look features a simplified version of the St. Benoit “green” logo, with better legibility and visibility. The full refreshed lineup will be in distribution in December.
Remaining intact is the brand’s unique clear glass packaging that highlights the yogurts solely using milk from a single herd of pastured Jersey cows.
“The new look really translates our values – who we are as food artisans and food lovers," says Vanessa Chang, brand manager. “We’re striving to change the yogurt landscape with a better-for-you dairy option, using real food. It’s extraordinary milk (with lots of good fats) and cultures in our Plain yogurt – that's it.”