Research shows lower turnover rate with women drivers
Female drivers tend to be more satisfied in most areas with their carriers, the study says.
Stay Metrics, South Bend, Ind., published a new research paper that attributes critical areas of driver job satisfaction and turnover intent to gender.
This report, “When it Comes to Driver Satisfaction and Turnover Intent, Is There a Gender Difference?”, assesses driver opinions and satisfaction levels on a wide range of areas that correlate with driver retention. Stay Metrics administers an in-depth standardized Annual Driver Satisfaction Survey to drivers on behalf of its motor carrier clients. Using its research database, Stay Metrics analyzed responses from nearly 16,000 drivers who completed the survey from Jan. 1, 2017 to July 31.
The study found these key differences between male and female drivers’ responses:
- Job satisfaction. Female drivers tend to be more satisfied in most areas with their carriers. Women feel less bored by their work. And, they feel more fairly compensated and satisfied with their home time.
- Pre-turnover thoughts. Female drivers score significantly higher in the area of pre-turnover thoughts, which indicates they are less likely to be thinking of leaving their present carriers than male drivers.
“Our new research explains why women drivers are more likely to stay with their carriers. To preserve this retention advantage, carriers should use a survey and feedback system that gives their drivers a safe and secure platform to anonymously share their feelings, opinions and concerns to make sure they are addressed,” says Tim Hindes, co-founder and CEO.