Among consumers who say they try to eat healthy, the two most common foods for indulgence are fast food and pizza.
As changing preferences are driving demand for fresher and healthier eating options, Americans are consuming significantly more grains, fats and calories than they used to, according to new research from L.E.K. Consulting, Boston, Mass.
“Soaring rates of chronic diseases have drawn attention to the role of diet in health and well-being. While consumers say this awareness is focusing them more on healthy eating, they clearly still indulge at a fast clip,” says Manny Picciola, managing director at L.E.K. Consulting and co-author of the report. “In a high-stress and time-starved environment, people often default to indulgent treats in their efforts to decompress.”