Wendy's announces major advancement in beef sourcing
Wendy's is dubbed as the first restaurant chain to partner with the Progressive Beef program.
The Wendy's Co., Dublin, Ohio, announced what is said to be an industry-leading step that will allow the company to better understand and communicate how cattle for Wendy's fresh beef hamburgers are raised, facilitating advancements in animal care, antibiotics and sustainability.
Wendy's is dubbed as the first restaurant chain to partner with the Progressive Beef program, an innovative animal care and sustainability program built on best practices and third-party verification. Adoption of this program will be implemented in a significant part of its beef supply starting in 2019, with at least 50% by 2021. Efforts in these areas are verified by USDA-approved auditors.