Study: Shades of sunshine set to drive food color innovation in 2019
In 2019, consumers will prefer food and drink that can arouse a sense of freshness and light.
The sunshine spectrum – bright yellow through to deep orange – will stimulate colorful food and beverage development in 2019, as consumers seek out products that inspire upbeat, positive emotions and unite people with a feeling of joy, according to GNT USA, Tarrytown, N.Y.
Shoppers – particularly younger ones hailing from Generation Z – will gravitate toward foods and beverages drink colored with natural yellow and orange shades in order to tune into the optimistic sentiments they convey.