Danone North America, Broomfield, Colo., re-introduced its BAILEYS line of coffee creamers with new non-alcoholic creamers.
Available in The Original Irish Cream, Vanilla Cream and Mocha Mudslide, the BAILEYS line of coffee creamers are re-introduced as part of the BAILEYS licensing agreement with Danone North America and Diageo, UK, with refreshed packaging and expanded distribution.
“We are so excited to re-introduce the BAILEYS line of delicious and indulgent coffee creamers,” says Mac Krause, brand manager. “We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimizing taste and texture, and we hope BAILEYS fans and new fans enjoy a splash of BAILEYS coffee creamer in their next cup of coffee.”
The new line of BAILEYS coffee creamers are available at grocery stores nationwide with a suggested retail price of $3.99.